One of the most common questions at technology and marketing conventions and fairs is whether it is possible to do digital marketing for small businesses.
Benefits Of Digital Marketing For Small Businesses
Being present in the digital environment is essential to get closer to the public, understand their needs, offer products, and much more. Investing in digital marketing brings numerous benefits to companies, in addition to achieving their primary goals.
Audience Segmentation
It is possible to reach, through digital marketing, a considerable portion that covers more than half of the national population.
The significant differential of digital marketing for companies is personalization. With so many people online, those who know how to segment the public win and prepare an adequate communication strategy for each sales funnel stage.
Rather than investing a lot of capital in traditional marketing to cover the enormous slices of the pie, small businesses can communicate with a limited but qualified audience through various channels, such as social networks, blogs, email marketing, etc.
Strengthening The Online Presence
Nowadays, when having contact with a brand, many consumers like to know its identity, the causes it defends, and find out more information about its values to feel confident before making a purchase.
One way to work on branding and show personality and brand values is by creating profiles on different online channels, such as social networks.
Having a consistent online presence makes it easier for the consumer to find your company on the internet and, in addition to seeing it, interact and ask questions that may arise during the purchase journey. Remember that potential customers use the internet to learn and interact. And if you don’t make a presence there, other competing companies will take your place.
Measurement Of Results
This is the most crucial advantage of digital marketing for small, medium, or large businesses. Only through reports is it possible to measure and make strategic adjustments to continue the journey toward achieving the objective.
In the digital world, everything can be quantified: how many people entered a page, how long they stayed, clicked on a link, watched a video, liked a post, or through which channels they arrived.
Good tools help in generating these reports. But observation, analysis, and insights are human. Based on the data, you can calculate your strategy’s ROI (return on investment), the CAC (customer acquisition cost), and other valuable marketing metrics.
Customer Loyalty
Digital marketing strategies allow you to build customer loyalty through various tools and channels, thus maintaining active contact and encouraging repurchase or brand recommendations to others.
Customer loyalty is already very advantageous for a business strategy, as it is usually more worthwhile than the acquisition process, which is generally more laborious and has higher costs.
With lead nurturing flows, for example, promoting the company’s relationship with the customer and awakening interest in a new product is possible. The personalized email offer is another example of suggesting complementary products to the last purchase.
Great Value For Money
Digital marketing was a watershed for many brands because it revolutionized the old and traditional model of marketing in which it was necessary to invest large amounts of money in television advertising, billboards, print ads, etc.
In the online universe, generating good results for several brand objectives (build authority, increase sales, improve public relations) with low budgets is possible.
With creative ideas, innovative strategies, and good tools, you can get more return on your actions when compared to traditional media.
Strategic Action Planning
Many people need clarification if they think that it is enough to create a profile on social networks and start posting to take advantage of online marketing strategies. (It seems like it was going to be that easy!!!)
The truth is that any campaign on the internet needs to have objectives to be elaborated. Of course, we are talking about marketing planning, an essential step for companies of all sizes.
An excellent digital marketing plan contains all the actions that will be applied in a certain period. It is every marketer’s most loyal traveling companion and can be consulted for every question that arises.
Also Read: Digital Marketing Strategy For Technology Companies
