Click Tracking: How Apple Is Revolutionizing User Tracking

Click Tracking: A new iOS feature analyzes advertisements & guarantees data protection & privacy. So-called private click measurement (PCM), could permanently change the click tracking analysis.

Anyone who advertises online wants to know whether and how it works. Analysis methods such as click tracking appear all the more important. Using user tracking, companies can analyze advertisements and determine how many clicks and potential sales they are generating. The subject of data protection and privacy often falls by the wayside.

A New Click Tracking Process As Part Of iOS

With the help of a new iOS feature, Apple wants to optimize click tracking and guarantee more data protection and privacy.

The company wants to integrate the so-called Private Click Measurement, PCM for short, into its iOS operating systems this year. A corresponding program is already running as part of the so-called WebKit project.

Apple also wants to implement the tool in its browser software as soon as possible. As part of the Safari engine, PCM would be available for iPhones, iPads, and probably Macs in the future. The tech giant is also planning to integrate it into iOS and iPad apps. According to Apple, advertisers can analyze their ads directly within a corresponding application.

Data Protection-Friendly Click Tracking

With the help of PCM, the conversion rate, i.e., the interaction rate of users, can be analyzed while at the same time full data protection is guaranteed. As part of the WebKit project, Apple developer John Wilander explains that PCM will become an integral part of iOS software in the future.

The application should do without cookies to guarantee more data protection and privacy. Apple also wants to deliberately separate analysis processes from one another so that the evaluation takes place with a time delay and within 24 to 48 hours. With PCM, click tracking also takes place directly on the relevant device without the data ever leaving it.

PCM As The Standard For All Browsers?

If Apple has its way, PCM can be standardized for all web browsers. Also, for the competition from Google, Firefox and Microsoft. The in-house browser Safari is said to be the first.

According to John Wilander, the application should be preset within Safari. It is up to you whether advertisers or private individuals use them in the end. Apple also wants to take preventive measures for abuse, such as location tracking.

Anyone who advertises online wants to know whether and how it works. Analysis methods such as click tracking appear all the more important. Using user tracking, companies can analyze advertisements and determine how many clicks and potential sales they are generating. The company wants to integrate the so-called Private Click Measurement, PCM for short, into its iOS operating systems this year.

A corresponding program is already running as part of the so-called WebKit project. Apple also wants to implement the tool in its browser software as soon as possible. As part of the Safari engine, PCM would be available for iPhones, iPads, and probably Macs in the future. The tech giant is also planning to integrate it into iOS and iPad apps. 

ALSO READ: Six Zoom Mistakes You’re Still Making – And How To Avoid Them