Digital transformation is a process that involves the use of digital technologies to improve and optimize business processes. This transformation has been increasingly important for companies around the world.
It allows them to adapt to market changes and new consumer behaviors quickly. For 2023, we can expect an increase in the adoption of digital technologies and new trends.
And they will impact the way companies operate and relate to their customers. This article explores six digital transformation trends to look out for this year. Check out!
Six Digital Transformation Trends For 2023
#1 Hyper Automation
It is a trend involving the automation of business processes through various technologies. The idea is that companies can automate business processes on a large scale to increase efficiency, reduce costs and improve service quality.
#2 Strong Presence And Expansion Of Artificial Intelligence
Artificial intelligence (AI) is increasingly present in the daily lives of companies. From process automation to pattern recognition through data analysis, it is possible to implement and enjoy this technology’s benefits.
It’s worth noting that it’s being adopted across multiple industries: from marketing and sales to customer service to finance.
#3 Process Mining
Process mining is a technique that involves analyzing process data to identify areas for improvement and optimization opportunities. In 2023, process mining is expected to become increasingly important for companies that want to improve the efficiency of business processes.
The solutions should be used in the supply chain, customer service, and internal process management. Another important point is its capacity to generate insights about processes, allowing companies to make strategic improvements at an absurd speed.
For better use of process mining, it is worth investing in different professionals from the company. Offering the business school as a way to expand knowledge to more employees.
This guarantees better use of both process mining and other technological solutions that can be adopted.
#4 Low-Code/No-Code Solutions
Low-code and no-code are platforms that allow companies to create applications without the need for coding. These solutions were developed to facilitate and speed up software development, as creating applications with just a few clicks is possible.
For this reason, they have become increasingly popular among enterprise technology leaders. Low code is ideal for companies with a high volume of solution development.
As they allow users to take advantage of the customizability of the code, in addition to reducing the costs and time required to develop a solution. No code is recommended for companies that need to create simple solutions.
It allows users with little or no experience in the area to have reasonable control over the application creation process. Since it doesn’t involve writing lines of code. In 2023, this trend is expected to strengthen.
Because companies are increasingly investing in low-code/no-code solutions to speed up developing and implementing new ideas.
#5 Distributed Cloud Model
The Distributed Cloud model is an evolution of cloud computing that allows users to optimize service performance and reduce storage costs.
This is because it distributes the data across different regions, allowing companies to use local servers to process their data.
This model has the main advantage of allowing companies to improve global performance while maintaining low-cost tools and infrastructure. In addition, it also offers users greater security with encrypted data storage.
In 2023, more companies are expected to invest in this model, especially those that need high availability for the services provided.
That’s because the Distributed Cloud makes it possible to improve performance on a large scale while significantly reducing storage costs. Thus, companies can obtain maximum efficiency at the lowest possible cost.
#6 Digital Experiences For Employee Retention
Talent retention is an essential issue for all companies. And in 2023, we expect to see a greater emphasis on creating digital experiences to keep professionals engaged and motivated.
These digital experiences can include:
- online training,
- Internal communication platforms,
- collaboration tools,
And other digital solutions that help employees connect and engage with the company. In addition, companies can also use technologies such as virtual and augmented reality to create immersive and engaging training experiences.
Which can help increase employee engagement and improve talent retention. In the coming years, digital experiences will be at the top of the list of reasons to work for a company and impact retention.
More and more employees will look for places that offer advantages and care about mental health. Thus, a home office or a hybrid model, benefits in addition to salaries, flexible working hours with a digital electronic point and the possibility of growth will be points of attraction and retention.
In short, digital transformation will continue to be an essential trend for years. And companies that want to maintain their competitive edge must be alert to emerging trends.
Digital transformation improves the consumer experience and highlights companies that invest in creating unique digital experiences for their customers. By embracing these trends, companies can improve the efficiency of business processes.
Also Read: 5 Steps To Make Your Company’s Digital Transformation
