Digital Transformation is a topic that has gained significant relevance within companies and universities. And it’s no wonder: DT has already changed how companies relate to their customers, employees, and other interest groups.
This process refers to the ever-increasing digital and real-world integration, making companies and people use technology. This implies innovation, productivity, and automation.
To get an idea, the HR sector already relies heavily on technology. According to Deloitte data, 56% of organizations are overhauling their Human Resources processes to take advantage of digital tools — such as artificial intelligence (AI), big data, robotics, and cognitive computing.
In this content, you will learn about the main trends in TD and understand the future within companies. Thus, you can also promote improvements and develop sound business strategies. Good reading!
ERP Is The Backbone Of Innovation In The Company
For some time now, Enterprise Resource Planning (ERP) has been an indispensable tool in companies. It guarantees the integration of the various sectors, increasing productivity and alignment in the execution of activities.
With TD, the ERP has also become a control center. It contributes to embedding intelligence and analytics technologies, for example. This allows data to be structured and support systemic decisions by managers.
In addition, business management systems are increasingly flexible. Some options even allow you to create and customize applications according to the needs of companies.
Increased Use Of Data In Decision-Making
Amidst the transformations, the market has become more complex. This makes the challenge even more significant but necessary for entrepreneurs and managers who want to build a successful business.
According to surveys, an average adult makes around 35,000 decisions a day, many of which are within companies. When using truthful and well-structured data, in addition to deciding more quickly, success becomes feasible.
This trend of using data to decide and succeed is strictly linked to big data, which, in free translation, refers to a large volume of stored data. Learning to extract and structure data is necessary, transforming them into information.
Encouraging The Systemic Intelligence Of Employees
Digital transformation does not only impact the emergence of technologies and the reformulation of some organization sectors. Increasingly, systemic intelligence (SI) is in demand.
Systemic intelligence refers to an individual’s ability to see the big picture while understanding the small parts. It differs from Emotional Intelligence and Analytical Intelligence (identified in IQ tests).
For this reason, another trend related to DT is the hiring of professionals with Systemic Intelligence, as well as the implementation of programs for their development. Soon, talents become more adaptable to changes.
Service Through Artificial Intelligence Systems
Another major trend related to DT in companies is customer service through artificial intelligence systems. The chatbot is the first step. Despite operating simply, with a set of previously programmed responses, there are significant advances, and soon they will be able to work with greater autonomy.
Even so, many companies are already reformulating their initial service. Either through social networks or through chats on the company’s website, many of the current attendants are digital robots. This has a significant impact in terms of innovation and productivity.
Future Of Digital Transformation In The Post-Pandemic Context
What is expected is that most companies invest in post-pandemic digital transformation, considering the changes that had occurred in consumer habits and behaviors during this period, since a considerable number of commercial and financial operations that were carried out in person before the pandemic passed to be carried out remotely, through digital platforms.
In this way, the insertion of technology in processes has become a crucial point for the maintenance and operation of the business, regardless of size and field of activity. However, not all companies have had time to adapt to innovation, so this is the right time to take the necessary actions to adjust to this new trend.
Practices To Implement Digital Transformation In Companies
Some measures can be applied to insert digital transformation into the company. See some of them!
Establish What The Organization Intends To Transform
It is essential to define the objectives that the business seeks when implementing the digital transformation, for example:
- improve infrastructure;
- improve the customer experience;
- raise productivity;
- increase the quality of services provided;
- modernize the company;
- minimize costs, among others.
That is, various objectives and goals can be created by the organization. For this reason, it is essential to understand where the business intends to go.
Assess Technological Feasibility
Because several options are available on the market, it is necessary to study the most viable alternatives that can bring better results for the company. Among them are:
- Artificial intelligence;
- chatbots;
- social media;
- cloud computing;
- Big data;
- Internet of Things;
- mobile device technologies;
- virtual reality;
- cybersecurity and more.
Structure The Company To Receive Innovations
After identifying the best technologies for the company, considering their functionalities and business demand, it is necessary to organize the company to receive them. Some relevant factors at this stage are:
- predictive analytics to gain insights and drive actionable solutions;
- omnichannel: represents the integration of various channels and processes to provide more agile and improved experiences.
- Consumer centricity through cloud computing, social networks, and mobile devices.
Adapt The Platform Of The Future Quickly
The changes made that refer to technology must be agile. With this, it is possible to move to the future platform without paying due attention to the existing structure. This means it is possible to improve and modernize current processes without interfering with the functioning of the business.
The idea is to take advantage of existing resources and simultaneously bring innovations useful for the company’s development, integrating them with the work already being carried out.
Also Read: How Robotics Influences The Job Market
