Machine Learning: Technology has been gaining space in our routine in a very sneaky way since we don’t consciously realize how dependent we are on it.
That’s why today we will explain to you what it is. Nowadays, with the increasing strength of artificial intelligence and its applications in everyday life and business, there is no reason to consider this type of concept as something futuristic or distant from reality.
Incorporating the techniques and tools that technology makes available is essential; whoever chooses to ignore them will naturally fall behind.
Read on if you want to understand this topic, how it works, and its importance within companies!
What Is Machine Learning?
Machine learning, is a concept directly linked to artificial intelligence and the innovations provided by digital transformation.
Digital transformation is nothing more than the process that has taken over companies. Technology is used to improve business performance, expand its capacity to act, and achieve even better results.
This is how technology naturally gained space and took the position of a strategy that is part of the structure of corporations.
Within this digital transformation process, some trends have emerged and are being very well used by companies, such as Big Data, artificial intelligence, the Internet of Things and machine learning.
But What Does Machine Learning Do Anyway?
This area seeks to study the constructions of algorithms to extract patterns from large volumes of data, for example, and learn how these data act to perform complex tasks.
That is, the computer learns to make predictions, react to the most diverse situations, and act intelligently based on what it has learned.
The machine will know how to take future actions without being programmed in advance, just based on what it has learned from its own experience in past data.
For companies, for example, understanding what machine learning is and executing this strategy is a vital way to use statistical analysis to obtain more accurate answers.
Get the best result with a much lower chance of error. We can make an analogy with our way of learning. We form a habit when we perform the same task for a long time. And the more we practice, the more we improve our qualities.
We could summarize in this comparison the explanation of what machine learning is. The computer is honing its technique through pattern repetition.
How Machine Learning Impacts Businesses
You may now be wondering how machine learning can significantly impact our lives. Well, know that this tool has great versatility to meet different areas and has great promise for expansion. Let’s look at some prominent cases where machine learning is applied in the real world:
Detecting Fraud
Banks and credit card companies were two of the first to take advantage of machine learning. This is because they began using technology to their advantage to identify possible fraudulent and suspicious transactions.
Making Recommendations
You’ve probably gotten used to online recommendation engines without even realizing it. When you make a purchase or even view a product on e-commerce sites such as Amazon, it is natural that in some corner of your computer screen, there is a session with “those who bought this may also like…” with some suggestions for similar or related products.
The same happens when you’re on Netflix and don’t know what to watch, and the platform offers you a “recommended for you” session.
Another example that is also very present in the daily lives of ordinary people is the Waze service, which suggests to the driver the best route on the map to escape traffic jams, road blocks, accidents and other similar information.
Indeed you’ve used one of these!
Internet Searches
We could not fail to mention Google, the primary example of machine learning everyone uses!
Not only it, but any other search engine like Yahoo! and Microsoft Bing, for example, are examples of how the machine constantly improves its results according to what the user is looking for, observing each given click.
The Importance Of Machine Learning For IT Professionals
As we saw above, machine learning is very comprehensive and is present in all segments of our lives! The examples we cite are just a few areas where the IT professional can work with machine learning.
As it is a trend increasingly being applied to most different human activities, the demand for professionals who know how to apply it given good results also increases considerably.
For you, an IT professional, the tip is: to seek to learn in-depth what machine learning is and improve yourself in this area of knowledge. You will need this because machine learning :
- It is a meaningful way to leverage your professional career;
- It is more efficient for data analysis;
- Strengthens digital security;
- Automates processes in large industries;
- Customize service for customers.
From these points, we can observe that machine learning represents an advance that aligns the most critical expectations of the current market in its functionalities.
In addition to optimizing processes and strengthening information security, which cyber attacks can easily compromise, it can also provide a more accurate database.
This is the key to even more effective personalization of services for a consumer market that is constantly individualized and demanding.
Also Read: Self-Service Machine Learning Platforms
