The big goal of everyone who works with SEO is to place their content at the top of search results. For that, every tool counts. So today, we’re going to talk about one of them: structured data.
Do you know what this concept is about? Simply put, this is Google’s mechanism to identify whether your content and applications are fascinating.
What Is Structured Data?
Straight to the point: structured data can be defined as “Google tags” to identify and classify the content of a page on a website; that is, it is a way of organizing Google’s content.
How do these tags work? So, Google marks it with an insertion in the HTML source code of a given website, so it can accurately identify what the subject addressed there is about.
Therefore, this “marking scheme,” as it is also known, works as a kind of branding of content classification pages to help search engines assimilate them.
Very interesting. Curious about how this works in practice? Don’t worry; this is the subject of the following topic; check it out!
What Is Structured Data Used For?
You already know that the structured data tool is essential for SEO, don’t you? But what are they really for?
Do you know what featured snippets or rich snippets are? If you thought of those first answers from position zero of an organic search, your answer is correct!
But what does this have to do with structured data? The answer is everything! After all, it is based on the classification attributed to the structured data that Google defines which snippets will be most suitable for each organic search.
That is, structured data is critical to help you achieve the much-dreamed-of initial search results in SEO and, consequently, increase the recognition and visibility of the content.
What Types Of Structured Data?
You already know what structured data is and what it’s for, right? Nothing better than understanding what types of these mechanisms are to deepen your knowledge on this subject further, see:
Organization
This type of structured data exposes the main characteristics of an existing institution, such as name, headquarters address, contact number, and geographic location, among others.
Carousels
These refer to displaying lists of items for a particular purpose. Thus, the visualization and absorption of information are facilitated to the reader who searches for the related keyword.
Questions And Answers
This refers to the display of the most relevant questions and answers for that content. To illustrate, we have the most frequent questions as one of these types.
Instructions
It concerns the instructions for the user about specific content that is sought. This type is prevalent and frequent in search engine searches.
Very interesting. In the next topic, we’ll discuss the best practices you need to know and can help you use structured data!
3 Best Practices For Using Structured Data!
It’s no use having a good tool if you don’t know how to use it, right? Therefore, sound practices are essential guides to boost results; see below:
Don’t Overdo It
Have you ever heard the expression that less is more? For structured data, this maxim is also valid; after all, it is not recommended to use them in all the site’s contents.
For this reason, select only the most relevant ones with a greater chance of reaching the best positions for more efficient results.
Study The Tool
Knowledge is always cumulative, and being willing to learn more differentiates those who achieve results from those who fail to perform.
Therefore, invest in training to understand and master structured data mechanisms so that their use is increasingly assertive.
Monitor Performance
Using tools to understand whether the expected results are being achieved is essential. Therefore, monitor structured data to redirect actions if necessary.
Also Read: Digital Marketing Strategy For Technology Companies
